Once we get started, you’ll ask yourself, “why didn’t I do this sooner?” That’s how good it feels to know someone has your back and will handle marketing your business online, with better results and in much less time than if you did it yourself.
If hiring out a social media manager makes you less stressed about marketing your business online, then it’s an investment, not an expense.
THANK YOU! I'VE RECEIVED YOUR INQUIRY, AND WILL BE IN TOUCH WITHIN 48 HOURS.
Frequently Asked Questions
Do I have to post every day to see results?
No, you do not! Two to three intentional
posts per week is the sweet spot. Consistency matters far more than volume. Our strategy will be to show up steadily with content that actually means something, not flooding your feed just to stay active. Think of it like working out: you don't need to be in the gym seven days a week to see results. You just have to keep showing up!
What if my office isn't photogenic or I don't have professional brand photos?
I feel really strongly about this one – you don't need a perfectly styled desk or a beautiful backdrop to be successful on social media. Some of the best content comes from a walk, a sunset, making coffee, or getting ready for the day. People want to see the real, everyday moments that they can actually connect with. A B-roll shot list can get lots of usable content from some simple videos at different angles. And you probably already have more to work with than you think, actually!
Do I have to film videos and take photos myself?
A bit, yes, but it's not as overwhelming as it sounds, promise! I will guide you on exactly what you need and how to get it, including a B-roll shot list tailored to your business. Brand photos are great to have, and if you don't have them yet, that might be something to consider. The goal is content that actually looks and feels like you, which means some of it does need to come from you, but I make that process as simple as possible.
How do you get my content to me?
All assets are shared through a shared Google Drive folder or a shared iPhone album, depending on what works best for you. Your content calendar will be in Notion. Everything is organized and ready to go so that getting content from you and back to you is as frictionless as possible.
Do you run paid ads?
No. My specialty is in organic social media strategy and content.
Can I expect a guaranteed ROI?
Honestly, there’s never a true guarantee, and anyone who promises you one isn't being upfront with you. Social media is your top of funnel. It's where people find you, get a feel for you, and decide if they like you. Rarely does someone see one post and immediately book a call. What it does do is build steady visibility and credibility, so when someone is referred to you or lands on your website, they go check your Instagram and think, ‘yes, this is exactly who I want to work with!’ That relationship-building is where the ROI is.
Do I need to be on every platform to see results?
Nope! In fact, trying to be everywhere at once is one of the fastest ways to wind up burning out. The goal is to show up consistently on the platforms that actually make sense for you, which is usually two or three touch points. For a lot of people that looks like Instagram feed posts, stories, and Threads. For others, it might be Reels, YouTube Shorts, and an email list. The specific combination matters less than the consistency. And once you have a solid base of content, repurposing across platforms means you're getting a lot more mileage out of everything you're already creating.
Are you a social media manager or social media strategist, and what’s the difference?
Great question! A lot of social media managers will take direction from you and execute tasks to keep your social media going, whereas I come to the table with the strategy. I’ll build out your social strategy, map out your content calendar, develop the ideas, and create your content for you. The thinking, planning, and direction are all part of my services, not something you have to bring to me!
You've built a business you're proud of. You know your work makes an impact and you care deeply about the people you serve. Marketing shouldn't be something you keep putting off.
That's where I come in.
Whether you need someone to map out a strategy with you or take content completely off your plate, my goal is the same: to make showing up online feel simpler, more intentional, and a whole lot less overwhelming. Together, we'll create content that reflects your business, builds real relationships, and keeps you top of mind with the people you want to work with.
Hi I’m Payton, your #1 cheerleader and marketing bff.
The Nature Walk hits your inbox every Tuesday to refresh your mind, slow down for a moment, and help make socials feel like second nature.
Join My Email List
Where studyhall meets coworking, but instead of homework and passing notes, we are creating next week’s content and getting real-time feedback.
Co-Op
Scroll the blog for social media tips, frameworks, and resources to make it easier to market your business on socials.