Social media is about building genuine relationships with the people you want to work with. Whether you need a strategy to guide you or someone to take content off your plate entirely, I'll help you create content that feels true to your business, sounds just like you, connects with your dream client, and is simple enough to stick with.
Effective Marketing Built on Relationships, Not Algorithms
making socials feel like second nature
You might even be feeling the pressure that it has to be done by yourself, because who could create better content for your business than you? It’s hard to recognize that you don’t have to do it all, and even more that you can’t do it all, friend. That’s why there are creatives like me, whose entire business is marketing other businesses like yours.
You know your business inside and out. But taking the time to market still feels like a full-time job.
Not only will the content feel like you made it yourself, but hitting post will feel like you walked into a room full of people who are excited to see you.
Let’s free up hours in your schedule and create a sustainable presence on socials, so you’re the first person that comes to mind when your dream client is ready to buy.
Together we will create content that checks all the boxes in your head, and keeps you top of mind with your dream client.
7-month commitment, first month is onboarding plus six months of content
Investment: starts at $1,250/mo
- Monthly planning calls to map out content direction
- Content calendar for organization and ideas
- Captions, graphics and/or reels, and content scheduled to clients’ platforms
Created for the business owner who's already posting on social media, but the content never seems to land the way they hoped. You're constantly wondering what to post, when to post, and why it’s not working. At this point, you'd rather hand it off to someone who gets it.
Done-For-You Social Media
The Scenic Route
Helping you market your business to reach your personal and business goals.
Packages to meet established businesses wherever they are at in their marketing journey.
Social Media Marketing Packages
Book anytime, as needed
Investment: $97/session
- Content Feedback & Recommendations
- Immediate Action List
- Strategic Direction
A one-off 1:1 session where we dive deep into reviewing specific pieces of content, and you walk away with feedback for future content.
Content Strategy Session
The Overlook
Join anytime
Investment: $47/month
- Designated time to work on your content each week
- Live feedback in a 1:1 breakout room
- Check “create content” off your list for the week
A monthly content coworking space for business owners who want support, momentum, and strategy without the pressure of doing it all themselves.
The Membership
The Co-Op
Dianna
"Having Payton handle my social media content was one of the best decisions I've made for my business in years. Her process is so incredibly thoughtful and thorough, and as a result, I have content that perfectly suits my brand and speaks directly to what my audience needs to hear from me. And the best part is all I have to do is show up to our calls and brain dump my thoughts, and she magically turns all my ramblings into amazing content!"
Tell Me About Your Business
For my retainer services, submit your inquiry form so I can see what you’re looking for and how I can help.
Step One
Book A 🪩Disco🪩Call
Let’s set time aside to chat more about your business and which service offers the best support for you.
Step TWO
Choose Your Package
Within 1 business day after the 🪩disco🪩call, I’ll email a proposal with package options so you can pick the right fit for where you’re at in business.
Step THREE
Scroll through here
How It Works
Wedding Photographers
Holistic Wellness Practitioners
Product-Based Businesses
Brand Designers
Website Copywriters
Bookkeepers
Interior Designers
OBMs
Industries I Geek Out Over
Dianna
"She always has great ideas for content and how to engage on different platforms. I even went viral on Threads () and while virality isn't the goal, Payton helped me build a plan of action on how to ride the momentum from that. I would definitely recommend her for all your social media needs! Whether you just need strategy help or need her to take over your socials, Payton is your girl!! "
Frequently Asked Questions
Do I have to post every day to see results?
No, you do not! Two to three intentional
posts per week is the sweet spot. Consistency matters far more than volume. Our strategy will be to show up steadily with content that actually means something, not flooding your feed just to stay active. Think of it like working out: you don't need to be in the gym seven days a week to see results. You just have to keep showing up!
What if my office isn't photogenic or I don't have professional brand photos?
I feel really strongly about this one – you don't need a perfectly styled desk or a beautiful backdrop to be successful on social media. Some of the best content comes from a walk, a sunset, making coffee, or getting ready for the day. People want to see the real, everyday moments that they can actually connect with. A B-roll shot list can get lots of usable content from some simple videos at different angles. And you probably already have more to work with than you think, actually!
Do I have to film videos and take photos myself?
A bit, yes, but it's not as overwhelming as it sounds, promise! I will guide you on exactly what you need and how to get it, including a B-roll shot list tailored to your business. Brand photos are great to have, and if you don't have them yet, that might be something to consider. The goal is content that actually looks and feels like you, which means some of it does need to come from you, but I make that process as simple as possible.
How do you get my content to me?
All assets are shared through a shared Google Drive folder or a shared iPhone album, depending on what works best for you. Your content calendar will be in Notion. Everything is organized and ready to go so that getting content from you and back to you is as frictionless as possible.
Do you run paid ads?
No. My specialty is in organic social media strategy and content.
Can I expect a guaranteed ROI?
Honestly, there’s never a true guarantee, and anyone who promises you one isn't being upfront with you. Social media is your top of funnel. It's where people find you, get a feel for you, and decide if they like you. Rarely does someone see one post and immediately book a call. What it does do is build steady visibility and credibility, so when someone is referred to you or lands on your website, they go check your Instagram and think, ‘yes, this is exactly who I want to work with!’ That relationship-building is where the ROI is.
Do I need to be on every platform to see results?
Nope! In fact, trying to be everywhere at once is one of the fastest ways to wind up burning out. The goal is to show up consistently on the platforms that actually make sense for you, which is usually two or three touch points. For a lot of people that looks like Instagram feed posts, stories, and Threads. For others, it might be Reels, YouTube Shorts, and an email list. The specific combination matters less than the consistency. And once you have a solid base of content, repurposing across platforms means you're getting a lot more mileage out of everything you're already creating.
Are you a social media manager or social media strategist, and what’s the difference?
Great question! A lot of social media managers will take direction from you and execute tasks to keep your social media going, whereas I come to the table with the strategy. I’ll build out your social strategy, map out your content calendar, develop the ideas, and create your content for you. The thinking, planning, and direction are all part of my services, not something you have to bring to me!
Likes come and go, but genuine relationships are what grow a business. If you're ready to stop guessing what to post and start showing up with intention, you're in the right place. Let's create a social media strategy that feels natural, attracts the right people, and gives you back the time to focus on the business you actually love running.